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Recent Work Samples

Here's a sampling of my proven track record in driving revenue growth through data-driven digital strategies. I've successfully led teams that increased sales for both our agency and the brands and dealers we serve. I believe in measuring performance meticulously and creating direct connections between strategic efforts and financial outcomes

Strategic Multi-channel Campaign

I orchestrated a targeted sales blitz that transformed our approach to customer engagement. By implementing sophisticated audience segmentation, crafting personalized email sequences, and deploying strategic ringless voicemail touchpoints—all synchronized with our sales team's outreach—we achieved what initially seemed impossible: nearly 400% year-over-year revenue growth.

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Michelin Dealer Pilot: Proving Digital Marketing Impact on In-Store Sales

I spearheaded a groundbreaking pilot program across multiple Michelin dealers that seamlessly integrated targeted search campaigns, conversion-optimized landing pages, and strategic social content—all perfectly aligned with Michelin's national promotions.

What set this B2C initiative apart wasn't just its comprehensive approach, but the unprecedented ROI analysis that followed. By securing proprietary sales data from Michelin's co-op program manager, I developed an analytical framework that definitively proved what competitors had failed to demonstrate: a direct correlation between digital advertising investment and in-store tire sales.

This first-of-its-kind analysis closed a critical attribution gap for Michelin, transforming how they evaluate marketing effectiveness and solidifying our position as their strategic digital partner.

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Thought Leadership: Social Strategy for Dealer Networks

I crafted a strategic guest article for the Channel Fusion corporate blog that did fart more than generate content - it established our competitive advantage in the digital services marketplace. The piece strategically positioned me as the SME on social content strategy for complex dealer networks while simultaneously attracting qualified prospects to our specialized service offerings.

This calculated content initiztive expanded our copany's digital footprint, driving SEO from keyword research, generated inbound inquiries from targeted accounts, and reinforced our team's authoritative position within a highly specialized niche of digital marketing.

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Digital Performance Acceleration: Measurable Results Since Onboarding

I collaborated with a talented team member to create a comprehensive performance dashboard that quantifies my direct impact since joining the organization. This executive-ready presentation visualizes the remarkable growth my team has achieved across all digital channels under my direction - including dramatic improvements across all B2B KPI's. We also track the same metrics across our B2C clients, which look very similar.